The most recent version of iTunes has video organization features. The iPod is currently the world's best-selling digital audio player, and its worldwide mainstream adoption makes it one of the most popular consumer brands. Like many digital audio players, iPods can serve as external data storage devices when connected to a computer. Computer hardware is the physical part of a computer, including the digital circuitry, as distinguished from the computer software that executes within the hardware. Personal computers, the computer hardware familiar to most people, form only a small minority of computers (about 0.2% of all new computers produced in 2003) Market statistics. It is in embedded systems in automobiles, microwave ovens, electrocardiograph machines, compact disc players, and other devices. Devices in the iPod family are designed around a central scroll wheel (except for the iPod shuffle) and provide a simple user interface. Most computer.